Web Site Marketing:

Search Engine Registration

In Today's wired world when someone is trying to find your product or information about your company the first thing they will do is to pull up their favorite search engine. Since this is the first thing your prospective customer does, any successful web marketing plan has to include a strategy for making your site come out on top.

There are over 40 search engines in use on the Internet and each search engine is different. They each require a different technique to ensure that your page gets listed high in the rankings. At BigHit we help you make your site stand out from the crowd by mounting a tailored campaign that will get your site listed in the most advantageous way.

Techniques for increasing traffic and visibility

Now that your customers have found your site, our goal is to keep them interested and get them to come back to your site. The best way to make your site an important site to your customers is through unique content that changes on a regular basis. When your customers know that they can find useful information at your site, they will visit more often and refer your site to their friends and colliegs.

At BigHit we work with you to identify sources of information within your company that you can use to help generate more traffic. Using data mining techniques we help you to develop timely and useful information streams. We help you structure this content so that its valuable to your customers and makes them want to come back again and again.

Creation and Integration of Keywords

All good web pages have hidden Meta tags which contain keywords that help the search engines to evaluate and rank submitted sites. Meta Tags are text hidden inside your pages which can give hints about the content of the page. Developing a solid list of keywords for a site is more of an art than a science. At BigHit we have developed proven techniques for developing good lists of keywords and we use our experience to help your page standout.

Identifying and Developing Online Communities of Interest

The Web revolution has created some unique opportunities for you to develop two way communication with your customers. For the first time your marketing can become a dialog with the customer rather than just a one way message.

Communities of interests are web sites where experts, customers, vendors and other interested parties can gather online to discuss common interests. Communities can be very powerful as they leverage the resources and energies of the participants.

There are two ways to take advantage of these new communities. First is to identify and join existing communities. Volunteering to handle a part of the community or sponsoring community events and developing information services for an existing community can create a tremendous amount of good will and brand recognition. The second is to identify a need and create a community from scratch.

At BigHit we help you to identify the right communities and the ways that you can become a vital part of the community. We can also help you avoid the pitfalls that can limit your effective use of communities of interest. We will help you to find identify unique sources of information that your company has and how that can be shared with the community in a non-threatening way.

Finding and Creating Links to Strategic Partners

The World wide Web is called a web because of the use of Hyperlinks. Hyperlinks are references to other pages on the web. You can leverage the power of these links by maintaining an active and up-to-date set of links to strategic partners and useful information sources.

We work with you to identify partners and resources that can be shared with your customers. We help you contact partners who then make reciprocal links. We help you develop and maintain your links so that they stay current and fresh.